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SearchCap: The Day In Search, October 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: So What Are We To Make Of The “Ying” Search Delay? I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal […]

Barry Schwartz on October 29, 2009 at 5:11 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

So What Are We To Make Of The “Ying” Search Delay?
I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a warning sign that the entire deal was in jeopardy.
There’s much […]
Man Cannot Live By PPC Alone. Can He?
Much has been written lately about the value of combining text ads with display/image advertising online in order to boost visibility and brand awareness. This trend is not necessarily a new one: Yahoo/comScore issued a study in 2006 showing an increase in “online and offline purchasing by consumers who are exposed to integrated campaigns” that […]
The Science Of Scoring Your SEO
SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science […]
Study: Google, The “Most Attractive Employer”
Universum released a report that shows Google is the “most attractive employer” globally. Google was ranked number one in both the top 50 global businesses and engineering companies. Microsoft was also up there on that list, ranked as number three for business and 2 for engineering.
The study asked about 120,000 students […]
Live Blogging From The Google Discover Music Launch Event
The expected Google Music Search is real, and our Google Music Search 2.0 Launches With Musical “OneBox” story provides the play-by-play of how it works. Be sure to read that! From me, the color commentary out of today’s launch event at Capitol Records in Hollywood. I’ll be live blogging the news.
We’re expecting some musical stars, […]
Google Music Search 2.0 Launches With Musical “OneBox”
Saying that it wants to bring music fans “closer to your favorite artists,” Google has added a new Music Search OneBox to its search results. The new OneBox includes content from partner sites such as MySpace, Pandora, Lala and others, and lets searchers listen to song clips right from Google’s search results page. Searchers should […]