SearchCap: The Day In Search, October 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Did Hummingbird Just Kill Your Local SEO?

  Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. :) That said, Google’s Hummingbird algorithm, along with all of the other awesome updates Google has made over the […]

• Using Analytics To Enhance Your Link Building Strategy

  Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better marketing decisions. That same data can also […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations
• Twitter Ads Photo, Video Previews To Twitter.com & Mobile Apps
• Some Brands Are Really Bad At Twitter … This Account Retweets The Worst
• Nielsen: US Smartphone Ownership Now 64.7 Percent
• Halloween Webcast: Vanishing Customers? Usability Analysis Can Help
• Forrester Research Disses Facebook To Generate Coverage, Controversy
• Google+ Hits 300 Million Active Monthly “In-Stream” Users, 540 Million Across Google
• Google Launches New Certification Program For AdSense Consultants & Service Providers
• Google Smartwatch Coming, Probably Not In Time For Holidays
• SEE: The Giant Banner Ads Google Is Showing For Major Brands
• Google+ Gains Auto Awesome Movie Maker; Hangouts Get SMS Support & More
• The Brain Pick
• Why Responsive Email? Making A Case Internally
• Content: Why Influence Matters
• Live @ SMX Social Media Marketing: Social Success Starts With Blogging & Great Content
• Apple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones Sold

Search News From Around The Web:

Industry

• Did You Miss Google Top Contributors Too? What It Means, Search Engine Journal
• Digital PR report shows 72% of PR agencies now offer SEO, www.branded3.com

Link Building

• 10 Types Of Links Marketing Should Care About The Most, Search Engine People
• Three Essential Tools to Research, Curate and Build Authority, SEO Copywriting

Local & Maps

• Google Shifts Back to "Pure" Local SERPs The New Normal or Just a Test, ngsmarketing.com
• If A Chiropractor Can Do Local SEO, So Can You, www.localseoguide.com

SEM / Paid Search

• Choosing a PPC agency payment model that’s right for you. Part one: percentage of spend, Econsultancy
• Comparing SEM Tools that Estimate Competitors’ PPC Budgets, Seattle SEO Network
• Effectively Managing Several PPC Accounts, PPC Chat Streamcap
• How the Transition to Microsoft Account Impacts the Bing Ads API, Bing API Blog
• Key Dates and Tips for Managing Your Bing Ads Budget Throughout the Holiday Season, Bing Ads

Searching

• iOS 7 Brings Dark Google Changes for SEO & Analytics, DMG

SEO

• 21 Best FREE SEO Tools for On-Page Optimization, Search Engine Watch
• Defensive SEO is all you need to know, Econsultancy
• Don’t Hire a Director of SEO, State of Digital
• Google Author Rank: Is It On Yet? (And Why I Don’t Care), virante.org
• Optmizing SEO, SEO Book
• Quick Guide to Scaling Your Authorship Testing with Screaming Frog, Moz