SearchCap: The Day In Search, October 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Places Expands To Canada, UK

  Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing agencies that work with local businesses there — can use Bing Places to add and manage local business listings for inclusion in Bing’s search results. Before today, Bing Places was […]

• Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features

  Foursquare announced three new upgrades today. The location sharing app has extended its ‘Real-Time Recommendations‘ to iPhone users, and added two new search features: a ‘Nearby’ button and the ‘Friends at a Glance’ feature that displays most recent check-ins by friends. According to the announcement, the app’s look and feel has also been updated with, […]
• First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing

  The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues were up 7 percent in real dollars ($8.7 billion) vs. […]

• Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

  While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Paid search software firm, WordStream, conducted […]

• Hummingbird’s Impact On B2B Sites

  The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not very competitive in an online atmosphere. The old idea of paying a few grand to […]

• Google Adds TV Listings, But The Results Aren’t Ready For Prime Time

  Hurray! Google has added TV episode listings to its search results, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes Google […]

• Debate: Do Single Product PLA Ad Groups Strangle ROI?

  Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables faster product-level performance analysis and […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Announces Preferred Marketing Developers Innovation Competition Winners
• Pinterest “Promoted Pin” Ads Debut Today
• Email-Like Ads Go Live In Gmail Android App 4.6
• IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total
• The Artist Formerly Known As The Marketing Funnel
• Collect Email Subscribers With Landing Pages That Convert At 50%
• The Consumer’s View Of A Programmatic World
• Google Changes Menu Options, Adds New Reports In Google Analytics

Search News From Around The Web:

Industry

• Drugs Search Engine Diagnosia Raises €1M To Take Its Wares To Europe, TechCrunch
• Google websites attract over 5 per cent of UK web traffic, Telegraph
• Seattle search engine company Add3 acquires Portland SEO firm Amplify Interactive, OregonLive.com

Link Building

• 4 Penguin recovery case studies, Branded3
• 5 Link Building Opportunities Minus the Content, Search Engine Journal
• Broken Link Building: Why Suggesting Your Own Content Isn’t a Smart Strategy, Search Engine Watch
• Penguin 2.1 Rolls Out As Website Owners Report Further SERPs Pain, David Naylor

Searching

• #SMX Google Glass wearers say device IS search game changer, Brafton
• Google Alerts Notifications Increase After Hummingbird?, Search Engine Roundtable
• Google People Knowledge Graph & Bacon Number Intergrated, Search Engine Roundtable
• Google To Fix The Google Timer, Search Engine Roundtable

SEO

• 101+ SEO Experts Reveal Their Favorite SEO Browser Plugins/Extensions, blurbpoint.com
• 37 Reasons Why You Need To Use Google Authorship, koozai.com
• 4 Google Carousel Optimization Tips, Search Engine Watch
• B2B SEO demystified: a content marketing case study, Econsultancy
• Google (Not Provided) SEO – 5 Tips, simpletiger
• How to thrive post-Hummingbird: A guide for SEO content creators, SEO Copywriting
• Hummingbird, (not provided) Keywords and the Birth of Content Strategy Optimization, ryanhanley.com
• SEO On Google’s Hummingbird: Useful Vs. Unique Content, Search Engine Roundtable
• Site Migrations and Rebranding: Everything you Need to Know, Hangout, State of Digital
• Some Useful Excel Templates, Majestic SEO Blog
• The Causal Nexus of SEO, Search Engine Watch

SEM / Paid Search

• 4 Ways to Turbocharge Your AdWords Analysis Skills, Search Engine People
• Best practices for succeeding with mobile, Inside AdWords
• How to Create a PPC Budget, PPC Hero
• How to Increase Your Landing Page Relevance, Yahoo Advertising Blog
• How to Set First-Time Keyword Bids on AdWords, blog.adstage.io
• Ring in Seasonal Sales with the Bing Ads Holiday Guide for Search Marketers, Bing Ads
• SEO Changes Force Merchants to Diversify Traffic, Practical E-Commerce

Search Marketing

• 5 Challenges B2B Marketers Must Overcome to Make Content Marketing Work, Search Marketing Sage
• Autotrader on integrating SEO, PPC and social, Econsultancy
• What Is SEM, and Does SEM Include SEO?, BruceClay.com