SearchCap: The Day In Search, September 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days

  What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added a new feature today, “Trending Top Charts,” to show interest areas that are spiking in popularity outside the norms. Most Searched For Vs. Trending For example, the Top Charts area shows the Ford Mustang and Ford F-Series are the most […]

• Search Engine Land’s SMX East Begins Next Month – Register Now & Save!

  New developments mean constant change for search marketers. Are you leveraging the right tactics & tools? Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes, the highest-level networking anywhere. Save $100 by Sept. 30 – register […]
• Google Webmaster Tools Now Provides Broader & More Diverse Link Data

  Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links. What does that mean? Well, instead of showing you links in alphabetical order, exported in “lexicographical order” – Google is now showing you sample links “uniformly from the full spectrum of backlinks rather than alphabetically.” Google […]

• Google Testing New Look For Mobile AdWords Ads

  Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. […]

• 8 SEO Cleanse & Recharge Ideas For Fall 2013

  Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your website an SEO cleanse and recharge the old batteries. Here are 8 things you can do to strengthen quality. 1. Fix Errors Listed In Webmaster Tools Both Google […]

• Live @ SMX East: Must-Have Local Search Tactics

  Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts. At SMX East, you’ll get some great street-savvy […]

• 10 Bad Assumptions About SEM That Might Get You Fired — Part 2

  It can be embarrassing to admit when you’ve been wrong. But that’s what I did in my last post where I listed the first 5 of the 10 bad assumptions about SEM that could have gotten me fired. Today, I admit even more blunders that I hope will help keep some of you out of […]

• 10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

  Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and the latest trends in search are now so hot that they are no longer considered geeky […]

• August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

  Today comScore released US search market share figures for August. I’m tempted to say, “Nothing to see here folks, move on.” All the numbers are basically flat compared with July. There was almost no movement across sites; everybody’s in the same position as last month. A year ago Google’s share of the US search market […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Forecast: Mobile Devices To Eclipse PCs In Q4 This Year
• Improved Audience Interaction: Google+ On Air Hangouts Get Slick Q&A Upgrade
• Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts
• Google Testing New Animated AdSense Format Without Static Arrow Buttons
• FTC Opens New Facebook Invesitgation Over Privacy Changes
• Why Customer-Centric Mobile Optimization Matters

Search News From Around The Web:

Local & Maps

• Explore the Galapagos’ biodiversity with Street View, Official Google Blog

Link Building

• The Key Elements of an Inbound Marketing Campaign: Setting SMART Goals, Search Engine People
• The Rel=nofollow Tag: Five Uses, Daily SEO Tip
• The Sad State of My Search Traffic After Disavowing 35,000 Links, cyrusshepard.com

Searching

• Suggested sites for CSEs, Google Custom Search
• What is Semantic Search and What Is Its Future?, Koozai

SEO

• 2 Things You Must Know about the Bing XML Sitemap Plugin, Bing Webmaster Blog
• SEOs Should Focus On Patterns, Not Quality, internetmarketingninjas.com
• The Beginners Guide to On-Site Ecommerce SEO, Crazy Egg
• The Invisible Web: Can We Stop Creating Our Own Trap?, IrishWonder
• The Layers of a Tasty SEO Sandwich, Eyeflow
• The Truth about SEO and Call Tracking, Search Engine Journal

SEM / Paid Search

• How To Bid Smarter With Your Ideal Keyword Positions, PPC Hero
• The Secret Side of Google AdWords: Video Ads, KISS Metrics

Search Marketing

• Keyword Suggestion Tools for Marketing & Social, Search Engine People
• Understanding the Search Engine Results Page | Screenshots, komarketingassociates.com

Strategy

• Gianluca Fiorelli’s Super Search Update – August edition, State of Search