SearchCap: The Day In Search, September 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Updates Answers For Social And SEO Value

  It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is […]

• Search In Pics: Google’s KitKat Bar, Mr. Jingles Pillow & Twitter Cupcakes

  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Making Of The KitKat Android Statue: Source: Google+ Google Local London Cupcakes: Source: Google+ Google+ Fuβball […]

• Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

  The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight uptick in growth at 0.2% in August. Both channels grew more slowly than comScore’s overall ecommerce […]

• Bing Tests Sub Secondary Level Deep Links In Search Listings

  Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture […]

• 4 Ways to Wash Away The Link Building Hate

  This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious look […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Twitter’s Dick Costolo: “We Don’t Send Ads Via Push Notification”
• Google Is Fixing Follower Counts Bug On Google+ Dashboards
• Report: Major Android App Overhaul Underway For Twitter
• Amazon And eBay Same Store Sales Growing Faster Than Overall Ecommerce
• How To Create Interactive Charts In Excel
• Twitter Gives Verified Users New Spam & Verified-Only Filters For Mentions
• Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait
• Twitter Files For IPO

Search News From Around The Web:

Link Building

• Successful Link Building in the Content Marketing Era, Search Engine Journal

Search Marketing

• 8 Alternatives to Google Keyword Tool, www.ducttapemarketing.com
• Google Query Data Disappearing at an Unprecedented Rate, a Breakdown, RKG Blog

SEM / Paid Search

• 3 Essential Tips for Spying on PPC Competition, PPC Hero
• Creating Effective PPC Ads (Slideshow), blog.adstage.io
• Why I Start New Hires on Adwords Editor, www.beyondthepaid.com

SEO

• 7 Critical Questions For Analyzing SEO Keywords, raventools.com
• Benefits of SEO Services beyond Search Engine Rankings, SEO.com
• E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success, Search Engine Watch
• Google Carousel: Local Search Optimization 101 – Part 1, SEER Interactive
• Infinite scroll: its impact on SEO and how to fix it, Econsultancy
• Maybe Not Every Web Spam Manual Action Notification Must Be Acted On, Search Engine Roundtable
• SEO: Is your Site Relevant for that Keyword?, Practical E-Commerce
• Three Awful Things That People Actually Think Are True about SEO, Search Engine Journal

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.