SearchCap: The Day In Search, September 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Requests Hold On Book Settlement Hearings To Retool The Agreement In the wake of last Friday’s objections to the Google Book lawsuit settlement, Google along with the two other parties […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Requests Hold On Book Settlement Hearings To Retool The Agreement

    In the wake of last Friday’s objections to the Google Book lawsuit settlement, Google along with the two other parties that sued it, have asked the judge to delay further hearings on the settlement until an amended one can be put forth. Google, Authors Guild and the Association of American Publishers, made this request […]

  • What Do Y!ou Think Of Yahoo’s New Branding Campaign?

    I wasn’t in the room but I watched a webcast of Yahoo CMO Elisa Steele’s keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: “It’s Y!ou.” Danny live blogged the It’s Y!ou talk by […]

  • Liveblogging The Yahoo “It’s You” Press Conference

    Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The Internet Is Under New Management, Yours.” The company is holding a press conference shortly, and I’m here liveblogging it. Let’s do this.
    We’re waiting. So are you.
    Yahoo CEO Carol Bartz up, welcoming people. Wishing it […]

  • Yahoo Goes Live With New Search Format

    Yahoo has now gone live with its new search format. There’s nothing radical or “game changing.” However, there are some nice upgrades and improvements. Most prominently, it features a new left column that allows users to filter results by Search Monkey content providers or refine by related concepts. It also features more prominent placement for […]

  • EU Court Says Google Can Sell Trademarked Keywords In AdWords

    Google Can Sell Trademarked Keywords, EU Adviser Says from Bloomberg News reports the EU’s highest court has ruled Google can sell trademarked keywords in search ads. As we reported back in June 2008, Louis Vuitton sued Google over trademark issues with search ads and Google then appealed to this court. Google has won […]

  • Is Google (Voice) A Telecom Carrier?

    This is the question that the US FCC will need to answer according to an article in the Wall Street Journal, which describes how the agency is grappling with new phone services such as Google Voice. Strictly speaking Google probably shouldn’t be considered a carrier because you can’t use it to make calls in the […]

  • Two Weeks Left Until SMX East – Register Now

    60+ Sessions. 150 Speakers. Keynotes Added. See You in NYC!
    Only two weeks until Search Marketing Expo – SMX East returns to New York City, October 5-7!
    There’s a fantastic search engine marketing conference on the horizon. Here’s what’s in store:

    60+ sessions on PPC, SEO, real-time search, social media, local search and more. See the […]

  • How To Use 3 Social News And Bookmarking URL Shorteners

    For social news and bookmarking services, 2009 has really been the tale of the customized URL shortener. Each of the three largest social sites (Digg.com, Reddit.com and StumbleUpon.com) have implemented a URL shortening service that helps users of the site participate. Here is a breakdown of the three tools.
    DiggURL
    Digg’s version of a URL shortener not […]

  • Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity

    Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable content can take even longer. Because of this significant investment, we often recommend conducting your organic link building outreach in a way that maximizes conversion rates, grows relationships with both linkers and link decliners, and ensures that any […]

  • Insights From Global Search Marketing Pioneer Barry Lloyd

    Barry Lloyd is a search marketing entrepreneur who first dabbled – successfully in SEO and then took on the giant analytics firms by offering internationally-minded solutions. In this interview he offers useful insight on the process of internationalization and intriguing insights into the relationship between search engines and tool vendors worldwide.

  • Using Your Search Engine Presence To Benefit Your Customers

    In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things include quality products, great service, reasonable prices, and solutions that increase profits.
    But, what would they really want if they could have anything from you?
    How about more customers?
    Many companies do support their resellers in […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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