SearchCap: The Day In Search, September 26, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Now Accepting Speaking Pitches For SMX Stockholm & London
  I’m now accepting speaking proposals for these two shows: SMX Stockholm 31 October-1 November, 2007 Sheraton Stockholm Hotel SMX London 15-16 November, 2007 Hilton London Metropole Please note that the agendas are final for both shows, and I will only consider pitches for specific panels (Stockholm agenda; London agenda). There…
• 
  Yahoo Search Updating Index & Algorithm
  We have been noticing reports from several sources of a Yahoo Search index and algorithm update. It is important to note that Yahoo has not yet posted their “weather report” at the Yahoo Search Blog yet. However Aaron Wall, Loren Baker and several forums have noticed major changes at Yahoo…
• 
  Microsoft Hoping aQuantive’s McAndrews Can Outfox Google
  With the aQuantive acquisition now done, Microsoft is moving to try and thwart Google on multiple fronts, both competitive and regulatory. It is lobbying in the U.S. and before the EU to stop the DoubleClick acquisition, arguing it would create an online ad monopoly. And the longer the investigations, discussion…
• 
  AOL Relaunches WAP Portal, Starts Broader Mobile Push
  AOL is quickly and quietly moving on a number of fronts in mobile to establish itself as a leader. Not long after the relaunch of rival MSN’s WAP portal, AOL upgraded mobile search and, last week, relaunched its WAP portal with more personalization and generally greater usability. According to this…
• 
  Integrating SEO & PPC: Three Pitfalls To Avoid
  Chances are, your search marketing efforts could be missing as much as 80% of your target audience. Don’t believe me? It’s true. Why? It’s fundamental. Most search marketers agree that about 70%-80% of all clicks come from the natural (organic) search results, while the other 20%-30% come from sponsored…
• 
  Google Alerts Adds Google Video Alerts
  The Google Blog announced they have added Google Video into the bundle of search verticals that Google Alerts will work with. Google Alerts will send you an email when a keyword match occurs on one of the 6 types of alerts you configure. The alerts are supported for News, Web,…
• 
  Education Is Vital For In-House Search Marketers
  Education is very important to in-house search engine marketers—it’s the only way you can hope to keep up with the scrappy entrepreneurs who are constantly pushing the envelope with new tactics and techniques. There are many routes that you can go to get your education, but you should understand…

Search News From Around The Web:

Applications & Portal Features

• Google-powered Social Site Shuts Down "Sensitive" Groups?, Google Blogoscoped
• Google GMail E-mail Hijack Technique, Gnucitizen

Business Issues

• Mr. Google goes to Washington, San Jose Mercury News
• Betting On Yahoo!, Forbes
• The Real Test: Microsoft Versus Google, MediaPost

Local, Maps & Mobile

• Yahoo adopts mobile ad guidelines in Europe, Middle East and Africa :: BtoB Magazine, www.btobonline.com
• Local.com Opens in the UK : UK.Local.com, Search Engine Journal
• Mobile Search Fortune Seekers, Search Engine Watch

Paid Search & Contextual

• Please Upgrade to AdWords Editor 4.0 by October 3rd, Inside AdWords
• Quick Ways To Get Google AdSense Approval, Search Engine Roundtable
• Should Google Block AdWords Qualified Professional Pages?, Search Engine Roundtable
• Network Solutions and Ingenio Partner to Offer Pay Per Call, Bill Hartzer

Searching

• How Does Congress Use Google? Mentions on the Congressional Record -SEO by the SEA, SEO By The Sea
• FeedEachother Releases Smart, Social RSS Reader, Read/Write Web
• Add Just About ANY Search Tool to Your Firefox Searchbar with Two Clicks, ResourceShelf
• Attendi Launches Search Engine That Lets You Find and Interact with Other People, Bill Hartzer

SEM Industry

• Which Bloggers Do You Read That No One Else Does?, BruceClay.com
• What do You Call Yourself?, SEO Book
• With A Little Help From My Friends – A 5 Pack Of Sphinn Interviews, SEM Portland

SEO & SEM

• PE is good for SEO, News.com
• Fix Blogger Sitemap XML Warnings Inside Google Webmaster, Digital Inspiration
• Google Slow to Update Cache Data?, Search Engine Roundtable
• SEOmoz | My Personal Opinion – 90% of the Rankings Equation Lies in These 4 Factors, SEOmoz
• Google Webmaster Tools: A Comprehensive Guide, Search Engine Journal
• Halo 3 as Meta4, Search Engine Watch

Social Media

• Facebook IM Client Coming Soon, blognation UK
• Social Bookmarking Faceoff Reloaded, Read/Write Web
• Digg Vs Stumbleupon – Sharing Traffic Sources Day 2, ShoeMoney

Video, Music & Image Search

• Expect Failure From Hulu: NBCU Chief, TechCrunch
• Google Hosts Videos from Third-Party Sites, Google Operating System
• Google Video blasted over piracy claims, Vnunet
• Legal Watchdog Group Uncovers 300 Apparently Pirated Films Viewed More than 22 Million Times on Google Video, Docuticker

Web Analytics

• Search Expo China keynote keys on analytics, www.semscholar.com
• Google Analytics Limits You to 50 Accounts, Search Engine Roundtable

Other Items

• Marketing Pilgrim Live Podcast – September 25, Marketing Pilgrim
• A New Short Story Imagines Google as a Bad Big Brother, Wall Street Journal
• Jakob Nielsen: The guru of web page usability, Practical Ecommerce
• Podcast: Microsoft To Buy Part Of Facebook? Wikipedia To Use Trusted Editors?, Daily SearchCast
• Podcast: Richest People In Search; Google To Bridge The Pacific; YouTube Banning, Daily SearchCast

Hot Items From Sphinn, Our Social News Sharing Site:

• How NOT to Handle a Reputation Management Crisis
• A Follow-up on the StumbleUpon Algorithm
• 29 reasons you need to stop blogging right now
• Which Bloggers Do You Read That No One Else Does?
• How to Track Outbound Links from StumbleUpon Profiles
• 4 Blogging Laws I DoFollow
• A tale of Paid Link pain and woe
• AOL Staff’s DMOZ/ODP Blog Now Live.
• New Comment System For Search Engine Land
• How I increased traffic by over 500%
• A 5 Pack Of Sphinn Interviews
• Google’s Adam Lasnik offers 5 peeks into the secret sauce
• The New Digg & What It Means For SEO
• 12 Ways You Know You’re DIGGamous
• MySpace News Is Stealing Your Search Results
• What is the SEO Value Proposition? – Ask SEMpdx