SearchCap: The Day In Search, September 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Relationship Between Enterprise SEO & PPC: SMX East Recap
During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time favorite topics: Enterprise PPC, and the relationship between paid and organic search. Enterprise PPC It was interesting to get some very different takes on Industrial Strength SEM from the seasoned pros seated next to […]
- Harnessing The Power Of Online Customer Reviews For Local Business Growth
The local search market is a rapidly growing and changing area of search marketing. Local consumers are both more elusive and more connected than ever before and local business owners need to keep step with their customers’ online behavior in order to remain relevant and prominent in their local market. Smart business owners have already […]
- Register Now and Save with Super Early Bird Rates for SMX Social Media Marketing!
Join us December 5-6 in Scottsdale, AZ and master paid and free social media marketing at SMX Social Media Marketing! You’ll learn tactics and best practices for Facebook, Google+, Twitter and more from the Search Engine Land editorial team. Register for SMX Social Media Marketing now and you’ll get the lowest available Super Early Bird […]
- Gambling Ads Come To AdSense Tomorrow
Google is now allowing AdSense publishers to opt in to display certain types of gambling ads in some geographic locations. In 2008, the company loosened some of its restrictions on gambling ads in search. The latest change takes place tomorrow, September 27. “In response to advertiser and publisher feedback, we’ve expanded the types of ads […]
- SMN Webcasts this week – Call Tracking, Holiday Online Retail
Search Marketing Now, our sister site, will host two webcasts this week. On Wednesday, September 28, Charles Laughlin of BIA/Kelsey and John Busby of Marchex will discuss how marketers can “Use Call Tracking to Monetize Your Online and Mobile Presence.” On Thursday, September 29, the topic is “Powerhouse Holiday Marketing Strategies for Online Retailers.” Nick […]
- How To Create QR Codes With Optimal URL Strategies In Mind
My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut than searching in many situations. I talked about how the generation of these “mobile links” will demand brevity from your SEO’d URLs – but […]
- A Quality Score Rant Plus 3 Suggestions For The Engines To Improve It
Far too much has been written about Quality Score already and I’m loathe to add to the pile, but I have some ideas that might help us all. The exact recipes for Quality Score on Google and Bing are unknown, and it is that uncertainty that creates so much room for mischief and blather. Uncertainty […]
- Former Search Tool Evri Joins Crowded iPad News Club
The recent trend for search technologies that aren’t or weren’t able to compete directly as search engines is to become newsreaders or content discovery vehicles. This is not meant to demean the technology or the companies involved but simply to acknowledge the difficulty of competing in the search market. This search-to-content discovery pivot has been […]
- Google Gets Groupon COO Back, Offers Kicking Butt
As you may have seen last week, Groupon COO Margo Georgiadis, who replaced former COO Rob Solomon only a few short months ago, is leaving to rejoin her former employer Google in a new, more senior role. She will become Google’s president for the Americas. In leaving Groupon Georgiadis gave up a $500,000 annual salary and stock […]
- Pew Internet: Diving Into How We Access Local News
In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being an excellent example of how hyperlocal blogs […]
- Google News Launches “Standout” Tag for Featured Content
Today at the Online News Association conference, Google introduced a new link rel attribute that news organizations can use to mark their best work. You can mark up to seven pieces of content per week. Google News will use this information as a signal for labeling news stories as “featured” on the Google News home […]
- Google Logo Celebrates Jim Henson’s 75th Birthday
A new Google logo that’s on the company’s home page today celebrates what would have been Jim Henson’s 75th birthday. The logo features six new Muppet characters, each of which can be controlled as if you’re the puppeteer. A couple of the Muppets do special actions when you click to activate them. Click the red […]
- Google+ Gains Nearly 10 Million Users In First 2 Days Of Being Open To The Public
A Google+ post by Paul Allen, founder of ancestry.com and a self-proclaimed “unofficial Google+ statistician, shows significant growth of Google’s social network since opening to the public. These growth rates were only first seen during the first few weeks of field testing when the user numbers were very low. In terms of the current […]
- Google’s Page Speed Tool & Public Data Explorer Survive Latest Labs Cuts; Google Body Doesn’t
Several more Google Labs projects have learned their fate as the company continues to close down Google Labs as part of a larger streamlining effort. Here’s a look at the latest group of decisions. Google Labs Survivors Page Speed Online – A tool that launched earlier this year, Page Speed analyzes a given URL, gives […]
Search News From Around The Web:
Applications & Portal Features
- Yes, Google Drive Is Coming. For Real This Time., TechCrunch
Business Issues
- Uh-Oh: Groupon Loses New COO, Who’s Going Back to Google, AllThingsD
- True – I’m leaving Microsoft, Locally Type
- Tumblr Lands $85 Million in Funding, New York Times
Local, Maps & Mobile
- Google Offers beta comes to Dallas, Google Commerce
- Google Places Separates Adwords Express Analtyics, Mike Blumenthal
- New! Search data reveal that when the sun goes down, the tablets come out, Google Mobile Ads Blog
Paid Search & Contextual
- Facebook Ads Birthday Targeting: Gone, Poof, Away!, AIM Clear Blog
Searching
- Google’s New Search Interface Disables Many Shortcuts, Google Operating System
- From the desert to the web: bringing the Dead Sea Scrolls online, Official Google Blog
SEO & SEM
- 13 Takeaway Tips from the TPA SEO Audit, blueglass.com
- 5 Keyword Research Tools for Image, Video, News, Mobile & Social Media Optimization, Online Marketing Blog
- 8 Durable SEO Elements, Search Engine Watch
- Quality Score Rant + 3 More Requests, Rimm Kaufman
- Search Engine Archeology, SEO By The Sea
- SEO and Managing an Overload of Data, blueglass.com
- The Best Length for a Description Tag is Longer Than You Think, Search Engine People
- The Wide World of Paid Search, www.blueglass.com
Social Media
- Logging out of Facebook is not enough, Nik Cubrilovic Blog
- HOW TO: Still Use Twitter Search to Track Your Brand Mentions via RSS, Search Engine People
- Why Apple Needs a Real Social Network, Cult of Mac
Video, Music & Image Search
- YouTube Testing New Mobile Layout, macstories.net
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Google News launches rel='standout' – So Google News released just another signal that news outlets can use to selfishly pitch up to seven derived agency stories per week.
- Bing Rolls Out Integrated Marketing Approach to Their Local Business Portal – Bing, in an effort to gain small business mindshare has rolled out a number of upgrades to their Business Portal. In addition to their mixed model approach to deals, they have added very interesting collateral generation capabilities, a loyalty program and a school fund raising program to help promote the effort.
- All of life has been utterly, profoundly changed thanks to Facebook’s new features, and nothing will ever be the… – One of my favorite articles. Ever. Enough said.
- White Hat SEO Might Get You Beat Up – An interesting parable about focusing on the sites you control and not the ones you don't.
- 5 Ways To Suck Value Away From Your Persona Projects – We've been hearing a lot about personas recently, both for and against using them. Here, the author discusses the 5 major ways that a team can take value away from persona and scenario projects.
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