SearchCap: Yelp Study On Google, Local Search Pitfalls & Google Analytics Remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Choosing the Right Images for Your Ads- July 14 Webcast
A picture is worth a thousand words
- Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws
Sponsored by Yelp, the study found users were more likely to click on merit-based results over Google’s self-promoted content.
- Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of “Mobilegeddon,” local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
- Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”
Let’s face it — some of your website visitors just aren’t interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop spending money on people who will never buy from you.
- Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600
Upgrade your digital marketing skillset at SMX East. Choose from five pre-conference workshops taking place on September 28. Register for a workshop today and get: access to high caliber presenters that are thought leaders in their respective field; actionable tactics that can be taken back to your organization and incorporated immediately; hands-on demonstrations and learning […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed
- Is Facebook Planning Its Own Video Streaming App? Survey Suggests Interest
- Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
- Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There
- How To Begin Leveraging Your First-Party Data By Understanding The Landscape
- 10 Stupidly Simple “Hacks” To Win At Content Marketing
- Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600
Search News From Around The Web:
Industry
- ‘I Don’t Have Ethics’: The Dark Heart of Google’s Latest Chatbot, TIME
- Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent from Q1 2014 Olympic Spend Levels, Business Wire
Local & Maps
- Agency Taps Mapping Technology to Curb Rail Crossing Accidents, New York Times
- Google Earth turns 10 today, Google LatLong
- Ten Years of Amazing Google Earth Visualizations, Google Earth Blog
- Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees, TechCrunch
Link Building
- How does your competitor get so many dot gov links?, Majestic Blog
Searching
- Through the Google lens: Search trends June 19-25, Official Google Blog
- Google Adds Featured Snippets & Rich Lists for Books, The SEM Post
SEO
- How Google May Trigger Answer Box Results for Queries, SEO By The Sea
- Does Google Spammy Structured Markup Manual Actions Result In Ranking Downgrade?, Search Engine Roundtable
- Marketers’ Favorite SEO Tactics and Metrics, MarketingProfs
- Review of Ranking Tracker Tool – RankTrackr and Two Experts Opinion on Keyword Rankings, State of Digital
- SEMrush Diaries: SMX Paris, SEMrush Blog
- SEO Myths Busted – One week on, White.net
- Video: Introducing TechnicalSEO.info for Technical SEO Best Practices, RKG Blog
- Why Does Your Content Need to be Unique? – Here’s Why with Mark & Eric, Stone Temple
SEM / Paid Search
- 3 Strategies for PPC Ad Copy, for Ecommerce, Practical Ecommerce
- Apparel and Paid Search – Q1 2015, AdGooroo
- Google Search Console: A Beginner’s Guide, White.net
- Living In The Micro-Moment: Rethinking PPC Strategy, PPC Hero
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