Good morning, who doesn’t love fresh data?

Google Discover has become a valuable traffic source for many publishers. The reporting has been a bit underwhelming, though. Data for Discover performance reports in GSC used to be updated about every three days. Now, publishers can get a fresher picture of how their content is performing with data as recent as less than a day old. You’ll also find more recent data in the Search results performance reports. 

I was not surprised by a recent survey that found many business owners do not have a good understanding of SEO. I’ve had enough anecdotal discussions to believe this. However, I was surprised to see that less than 20% said that SEO was “very important” to the health of their businesses. Just over 26% don’t see SEO as critical to their success. The remaining 55% believe SEO is important but aren’t quite certain how important. When you’re routinely heads-down in SEO or PPC campaigns, it can be easy to take your knowledge and the value of your efforts for granted. These findings show we still have a ways to go to educate and demonstrate the value of search to business owners who are juggling any number of priorities. 

Read on for your daily Pro Tip — this time on YouTube ads from Joe Martinez, Search Shorts and industry links.  

Ginny Marvin
Editor-In-Chief

 
 
 
Pro Tip
 

TrueView Discovery ads are great when content isn’t suitable for in-stream

“With an in-stream ad, we are disrupting a user’s experience. They were not on YouTube to watch your ad. They were there to watch a music video, a cat video, a TED talk, etc., so our in-stream ads have to be more like TV commercials,” explains Joe Martinez of Clix Marketing. “If you are using the skippable ads, you need to make sure you are capturing the user’s attention within the first five seconds otherwise they will skip your ad. With TrueView video discovery ads, the user chooses to watch your video. If they have already shown an interest in your content, you can elect to try and keep that user engaged as long as possible with longer video content.”

Learn more »

 

Get inside the buyer’s brain to increase conversion rates

As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing pages. Concordia University St. Paul Online shows how you can apply scientific psychological principles to influence consumer behavior on your site to be in tune with the way people make their purchase decisions.

Then, take your learning a step further and get additional tips to create highly personalized segment-of-one experiences when you join Resulticks tomorrow for a webinar. There you will learn about the five new pillars of customer engagement that will help your brand create more compelling omnichannel experiences, drive conversions and accelerate revenue growth.

 
Search Shorts
 

Google Analytics bugs and concerns

Google Analytics bug. Yesterday morning there was a lot of concern from the industry because Google Analytics seemed to have a bug with reporting. Just know, you are not alone.

Google News site command. If you go to news.google.com and try a site command, it won’t work.  You need to go to Google, do a site command there, and then click on the news tab.  Google said they hope to bring it back in 2020.

Python. John Mueller from Google jokes that python is not a ranking factor, it is an inside SEO joke.

 

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What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

7 Local Search Marketing DIY Tips for the Crafting Industry – Moz

Amazon Brings in $1.4 Million in 2019 of Alexa Skill Revenue So Far – Well Short of the $5.5 Million Target According to The Information – Voicebot

Google Explains How It Uses Machine Learning In Web Search – Search Engine Roundtable

How Accurate is SEO Visibility Data Really? – State of Digital

How to Use SEO Meta in 1-Click (SEO Chrome Extension) – Seer Interactive

Implementing and Validating Structured Data in an SEO Process – Aleyda Solis

Microsoft Cortana Malfunctioning on Smart Speakers – Voicebot

Of 3,785 Google Search Partner Placements Reviewed: 3,785 Were Garbage – Seer Interactive

Personal results in the Google app are all but gone – Android Police

Smart Display Campaigns Change in AdWords API and Google Ads API Starting January 31, 2020 – Google Ads Developer Blog

The Beginners Guide to Pivot Tables for PPC Data Analysis – Adalysis