Good morning, are you paying attention to Nextdoor?

The local social networking app has rolled Groups out of beta and launched Help Map in response to the coronavirus outbreak. Nextdoor has been under the radar for most brands and marketers, but its profile could increase significantly as it adds resources for neighbors during this crisis. The company recently launched a Local Deals ad product and “is accelerating monetization of its audience and traffic” ahead of an eventual IPO, reports Greg Sterling. 

Amidst the constant change thrown at us during this uncertain time, it’s easy to feel overwhelmed. To help, we’ve got a checklist for businesses to manage updates in response to the coronavirus that can appear in Search and other places where customers are looking for them — from local business hours to inventory availability to event status notifications and more. 

Join us for a live-streamed home office video meetup on Monday at 2 p.m. EST. Barry Schwartz will lead a conversation with notable SEOs Pedro Dias, Lily Ray, Alexis Sanders as well as Daniel Waisberg of Google. They’ll be talking SEO, search trends, work life in these days of social distancing and more. And they’re taking questions! Submit your question in advance with this form.

We plan to do more of these — next up will be a local search chat hosted by Greg Sterling. Paid search and marketplace topics will follow. If you’ve got an idea, shoot me a note at gmarvin@thirddoormedia.com.

Keep reading for the daily Mindful Moment (we’ve been touched by the feedback to this new feature, thank you) as well as a Pro Tip to quickly develop a content calendar and more. 

Take care,

Ginny Marvin
Editor-In-Chief

 
 
 
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Mindful Moment
 

We’ll be sharing daily mindfulness exercises to help us all take some time to decompress. If you have a suggestion, please email me at gmarvin@thirddoormedia.com

Is there anything more soothing than the sound of waves gently crashing? Today’s mindfulness suggestion was sent in by Josh Carter, paid marketing manager at UK-based professional development training firm STL. Take a moment to close your eyes and “Do nothing for 2 minutes” while listening to the ocean waves: Do Nothing For 2 Minutes.

 
Pro Tip
 

Develop a content calendar that’s relevant with creative leeway

“Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be,” explains Ryan Brock of Metonymy Media. “Using a three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, resulting in 48 topics for the year. Not only is this something you can do in an afternoon, but it also ensures each topic is both relevant to overarching content strategy yet broad enough to give content writers some creative leeway.”

Learn how »

 

5 critical elements for local marketing success

This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons.

Read more »

 
Search Shorts
 

Google Doodles

Invalid AMP pages. John Mueller of Google said AMP pages can still can work but they won’t necessarily get the special treatment in the search results.

Index coverage video help. Daniel Waisberg from Google posted a helpful video on the index coverage report within Google Search Console. You can watch it over here.

Google handwashing Doodle. As of yesterday, Google has a Doodle to help educate about how to properly wash your hands featuring the man who is widely attributed as the first person to discover the medical benefits of handwashing.

Spring & Fall. We hope you all had a nice first day of Spring or Fall, depending on where you are. Google had special Doodles for it.

 

"What should I look for in an SEO solution?"

There’s nothing like curling up with a good book — or good Marketing Intelligence Report — when you’re stuck inside. MarTech Today’s Enterprise SEO Tools For Content Marketing, Search Intelligence, UX, And More guide is an insightful and informative read that will help you understand who the leading players are and what capabilities these platforms provide.

Get your free copy now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

An Opportunity for SEO as Social Distancing Increases Time Online – Conductor

Bing Rewards in Windows Search console rolling out more widely – MSPoweruser

Google is still showing mask ads next to coronavirus stories after – CNBC

Google wants to bring business savvy to local news outlets – Engadget

Google: More Granular Levels Of Speed May Become A Ranking Factor – Search Engine 

Roundtable

How to measure content performance – Vertical Leap

How to Temporarily Close a Google My Business Listing – Sterling Sky

Panic Searching: How COVID-19 Infected Searches Worldwide – Adzooma Blog

Upcoming Chrome releases – Chromium Blog

Your SEO To Do List: Optimize Your SEO with 10 SEO Best Practices – Know Agency