Good morning, we hope you are hanging in there,
We know this is an incredibly trying time. Whether you’re managing SEO, paid media or evaluating your broader marketing mix, we’ve got a trio of articles that offers expert insights on short- and long-term considerations to help you navigate through this unprecedented period:
- Nick LeRoy shares expert insights in his article Reducing digital marketing due to COVID-19? Read this first.
- Veteran SEOs discuss how they’re working with clients on Pivoting and planning for a future after COVID-19.
- Ashley Mo offers tips for How B2B companies can be proactive about managing paid media during COVID-19.
If you’re working in local marketing, mark your calendar for Friday at 11 a.m. PT/2 p.m. ET. Greg Sterling will be hosting a Live with Search Engine Land with local SEOs Mary Bowling (SterlingSky), Adam Dorfman (Reputation.com), Niki Mosier (Two Octobers) and Krystal Taing (Rio SEO) to discuss what they’re seeing in the market, their customers’ top issues and what local marketers should focus on right now. We’ll be posting the link on Search Engine Land and sharing it in Friday’s newsletter.
Before you get scared off from today’s “yoga” Mindful Moment, know that we picked it because it opens with a really simple stretch that anyone can do — zero experience, or even interest, in yoga required. We hope you find it helpful.
Keep reading for a Pro Tip on XML sitemaps and more.
Take care,
Ginny Marvin
Editor-In-Chief