Good morning, welcome to July,

The Facebook protest kicks off today. See the latest on which brands have joined. And, in case you missed it, contributor Karen Amundson shared media plan alternatives without Facebook Ads for those participating. 

“One thing I’ve been telling clients is to be honest with their audiences,” Ahava Leibtag of Aha Media Group told me in an email. “Big brands can afford a pause. Smaller (tiny) brands (clothing, jeweler, niche tech, etc.) cannot afford to pause.”

Ahava suggested telling customers something like, “We get 90% of our revenue from Facebook ads. We would stop but if we do we would go out of business, which is also irresponsible to our staff and our customers. Instead, we’re pledging 10% of our revenue in July to X to help support social justice causes like X.” 

Thanks for writing in, Ahava!

During last week’s special episode of Live with Search Engine Land on diversity recruitment and retainment in agencies and marketing organizations, we discussed why diversity is good business, what intentional commitment to diversity, equity and inclusion (DE&I) initiatives looks like, as well as recruiting, hiring and retainment practices to achieve diversity goals. Our panelists also shared ideas for how employees can initiate change in their organizations. You can now watch the full discussion here. I hope you find it as valuable as I did. 

On the news front, Bing made significant updates to its Webmaster Guidelines. “You want to make sure to read those guidelines to understand how the search engine works, and ensure you do not take steps that lead your site to be penalized by the search engine,” says our own Barry Schwartz.

Also, Google will soon do away with the “Sponsored” label on desktop Shopping ads and replace it with a black “Ads” label for consistency. 

Read on for Search Shorts and more.

Ginny Marvin,
Editor-in-Chief

 
 
 
Chatter
 

TikTok trouble

Advertisers kick off their protest against Facebook today. Will the upstart TikTok be next? Duane Brown of Take Some Risk said he is taking TikTok off clients’ media buy list.

 

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.

Get your copy now »

 
Search Shorts
 

SEO plugins and stock photography with SEO

SEO Plugins. Google’s John Mueller was asked about SEO plugins and which are the best for ranking well in Google. John responded on Twitter and said “I imagine the top-ranking sites don’t use any SEO plugin.”

Stock photography and SEO. For web search, using stock photography doesn’t make a difference for SEO or ranking purposes, said Mueller. For image search, though,  it does matter.

Google Podcasts on Apple CarPlay. The Google Podcast app for iOS added Apple CarPlay support, so now you can listen to podcasts using CarPlay.

Marsha P. Johnson Google Doodle.  For the Google Doodle the other day, Google kicked off Pride Month with a Doodle of Marsha P. Johnson

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Business value: Trust, love, and loyalty – Microsoft Advertising

Disqus Comments Might Not Get Indexed Even After Google’s Fix – Search Engine Roundtable

Does Adding Keywords in an Image Filename Help Ranking? – Sterling Sky Inc

Expired Content & SEO: 5 Examples of How to Handle Old Listings – Botify

Google Notifying Listing Managers of Review Removals – Local University

Google removes ads served to users seeking voting info for ‘misrepresentation’ – Reuters

Join the “Hey Google” Smart Home Virtual Summit – Google Developers Blog

Searchify Your Shopping: How to Use Supplemental Feeds – Aimclear

Thinking Beyond the Link Building “Campaign” [Case Study] – Moz

Understand how COVID-19 is impacting your community – Google Blog