Good morning, Marketers, how much traffic do you get from Image search? 

Google’s got a new feature in mobile Image search to get more info about an image from the Knowledge Graph. The extra info includes links to relevant Knowledge Graph entities. If your site is linked, that could mean traffic to your website. 

In other news, the Google Ads app now supports manager accounts. (Strange it didn’t already.) As we get to in today’s Search Shorts below, Google is surfacing the optimization score in more places, including, now the manager account Overview in the app. You might recall the emphasis Google plans to put on optimization scores for agencies participating in the Google Partner Program (that’s been delayed until next year due to the pandemic).

Keep reading for a Pro Tip from Andrew McGarry on creating new Google Shopping insights in Data Studio with some technical know-how. Don’t be scared by the Python and SQL requirements. If you don’t have the skills, yet, ask your friendly dev to help you out — and learn a bit along the way.

Ginny Marvin,

Search Shorts

Google Ads Overview page updates. Another algorithm update?

Google Ads Overview page. Advertisers can view and apply recommendations right from the Google Ads Overview page now. Google also added a “New Campaign” button on the Overview page and the ability to download the whole page or individual cards for reporting. (It’s also one more place Google surfaces your optimization score.) 

Small Google algorithm update? We have some unconfirmed SEO community chatter that there may have been yet again another Google algorithm update. This one seems smaller and started around July 6th.

Remove online order buttons. You can remove the “online order” buttons from your Google local listing, if you want, Danny Sullivan of Google said.

Meta tags on 301s.If there’s a server side redirect, the old page is no longer accessible, so you can’t add any meta tags to it,” said Google’s John Mueller.


6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.

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Pro Tip

Get high-value Google Shopping insights in Data Studio

“The popularity of all retail products bought online through Google Shopping changes weekly. Retailers have to measure this demand and manage their inventory, advertising efforts and commercial KPIs,” says Andrew McGarry of The McGarry Agency which specializes in digital marketing for lifestyle and fashion brands. 

“Comparing product insights across the online retail industry with your own data is not a cheap or easy thing to do. 

DTC brands are in danger of being oblivious to wider category trends. Multi-brand retailers who want insights beyond their own data have to pay for expensive enterprise solutions. 

Google Trends for Google Shopping is not yet a thing in 2020. We set out to bootstrap a solution any company can build and use in their own industry. 

For smaller brands who typically manage product analysis solely within Shopify, new insights require new habits.”

Here are the key PPC benefits Mcgarry outlines in his detailed article on creating product insights using Data Studio:. 

  1. Save Time: Automate the manual creation of product insights.
  2. Save Money: Identify underperforming products faster and adjust your advertising.
  3. Make Better Decisions: Include industry popularity of products when assessing stock and advertising decisions.

Dive in here »


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

An Alternative Approach to XML Sitemaps – ohgm

Discover new keywords with Keyword Planner – Microsoft Advertising

Does the URL You Link to in Google My Business Impact Ranking in the Local Pack? – Sterling Sky Inc

Extracting Covid-19 insights from Bing search data – Bing Search Blog

Google Testing Video List View Versus Carousel – Search Engine Roundtable

How to Optimize Your Content for Search Questions using Deep Learning – Bing Webmaster Blog

New & Improved Content Briefs and Content Audits – InLinks

People Also Ask: How Brands Can Leverage Google’s Q&A – Five Blocks

U.S. tech chiefs to testify before House antitrust panel on July 27: committee – Reuters

Unhappy Google Advertiser’s Lawsuit Completely Falls Apart-Dreamstime v. Google – Eric Goldman

Why Does Search Suck? – MediaPost