Good morning, Marketers, now’s a good time to get familiar with Web Vitals,

With Google set to prioritize UX factors starting next year with the roll out of the Page Experience Update, understanding the underlying Core Web Vital metrics and how to analyze them will be key for SEOs and developers alike. Detlef Johnson has been digging into the new metrics and shares several key learnings about lab vs. field data, troubleshooting reporting and more in our new Guide to Core Web Vitals

Later today, Detlef will kick off the three-day SEO for Developers series at 1:00 p.m. ET. Today,  Anthony Muller, President of ZenSEM, and Kaitlyn Meurin, Director of SEO and Content Strategy at Southern New Hampshire University, and Detlef will discuss the marketer and developer relationship and how the two groups can communicate more effectively. Then Russ Jeffery, Director of Strategic Integrations at Duda, will talk about SEO friendly mark-up. Join live to listen in and get your questions answered. Register here for any of the sessions.

On the news front … 

Keep reading for a look at Google’s URL parameters tool and more. 

Ginny Marvin,
Editor-In-Chief

 
 
 
Pro Tip
 

E-commerce sites and Google’s URL parameters tool

“Google might not always respect the rules in the URL Parameters tool,” says Chris Long, a Technical SEO at Go Fish Digital, after running a test. 

“Of course, this isn’t to say that Google is always ignoring the URL parameters report. However, in this particular instance, we can see that it might be the case. If you’re an e-commerce site, I would recommend not making assumptions about how Google’s crawling your parameters and check the log files to confirm crawl activity.”

Read More »

 

Post-Pandemic SEO Strategy Playbook

As months pass, marketing teams are starting to turn their attention from short-term crisis management to long-term planning for recovery. What actions should you prioritize to future-proof your marketing? How do you motivate your remote team to implement new projects? Find the answers in Conductor’s Post-Pandemic SEO Strategy Playbook.

Get your copy now! »

 
Search Shorts
 

Robots.txt, biking, duplicate content and user agents.

Special files in robots.txt.  Google has a new short video on the question of special files in your robots.txt file.  The video goes over special files in robots.txt such as *.css, php.ini, and .htaccess, and explains why you should not disallow these files from being crawled.

Google Maps and bikes. Now you can find bikeshare docks and availability in your biking directions in the Google Maps app. This is now rolling out in select cities.

Duplicate content and site migrations. “There’s no need to worry about duplicate content if you’re migrating it from one site to another,” John Mueller of Google said.

GoogleBot UA. Google said the user agent will still be passed by GoogleBot despite what Chrome may be doing with its user agents.

 

[TODAY] Free online SEO for Developers training

Act like a developer… think like an SEO! Join us live today, tomorrow, and Friday (for free!) for three 90-minute masterclass sessions designed with you in mind – starting today at 1:00pm ET!

Register for free »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

A 16-Step SEO Plan for Beginners That Gets Results – BruceClay

Bing Ads market share and price comparison – Vertical Leap

Free high-quality visuals for image ads – Microsoft Advertising

Google Coronavirus Apps Give it Way to Access Location Data – New York Times

Google My Business Sending Notifications For Duplicate Listings – Search Engine Roundtable

How to Add Categories to Google Maps & Google My Business – Sterling Sky

How to Implement SEO Thinking in Large Enterprise Organizations – Botify

Ride easy with new biking features in Google Maps – Google Blog

The Guide To Google Ads’ Reach Planner – PPC Hero

Yoast SEO 14.6: New languages with word form support – Yoast