SEMPO Launches Its 2015 Search Marketer Salary Survey To Assess What The Industry Is Earning

This year the survey is opened to "the search industry ecosystem" which includes vendors, suppliers, publishers and other entities.

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SEMPO, the non-profit organization for search and digital marketing professionals, has launched its 2015 search marketers salary survey.

Aiming to assess the current state of compensation for search marketers, the survey is open to all search and digital marketing professionals who work both in-house and at agencies. Participants do not have to be SEMPO members, and this year, the survey is widening its reach to also include responses from “the search industry ecosystem,” which SEMPO defines as vendors, suppliers, publishers and other entities.

You can take the survey on SEMPO’s website: SEMPO’s 2015 Search Salary Survey.

Nathan Safran, SEMPO’s Chair of Research Committee and board member, is urging search professionals around the world to respond.

“The broader the participation, the more valuable the survey results will be, both to individual practitioners and to hiring companies,” said Safran.

Survey participants will be asked about salary ranges for SEO and SEM jobs at various levels, compensation packages, bonuses, benefits and perks. The survey also includes questions on job responsibilities, number of accounts managed and search marketing budgets.

SEMPO’s salary survey is anonymous, and all participants will receive a free summary of the report when it’s complete. Participants may also enter a drawing for one of five $25 American Express vouchers. SEMPO says the complete survey will be shared with SEMPO members at no charge.

You can find results for SEMPO’s State of Search Survey from earlier this year here: SEMPO State Of The Industry Report 2015 Results.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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