SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics
eMarketer.com released a study that shows how SEO has grown 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads have declined a from 52% in 2005 to 49% in 2006. As you can see, search ads are still rated the best performing online advertising strategy, […]
Barry Schwartz on February 2, 2007 at 9:54 am | Reading time: 1 minute
eMarketer.com released a study that shows how SEO has grown 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads have declined a from 52% in 2005 to 49% in 2006. As you can see, search ads are still rated the best performing online advertising strategy, followed by email ads (in-house lists) and then by SEO. The study also shows that 34% of the ad budget is going to search marketing, 25% is going towards SEO tactics and 22% towards contextual ads.
Related stories
New on Search Engine Land
About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.