The Periodic Table of SEO Success Factors

Danny Sullivan on

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.

Our chart above summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design).

The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Read on!

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About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.