Getting the most out of Google Analytics 4 (and beyond!) with Colleen Harris
Confidently leverage GA4, GTM, Big Query, Looker Studio, and more
Available now | $299
This class aired live on February 28-29 and is now available on-demand. Join analytics expert Colleen Harris for her Master Class exploring tips, tricks, and tactics you should be implementing today to take full advantage of GA4 -- from finding data to replacing views with custom reporting.
In order to take advantage of all the features of GA4, understanding how to use Google Tag Manager, Big Query, and Looker Studio in concert with GA4 is key.
The GA4 migration opened up the door for new questions and issues for a lot of us and this Master Class will answer, “What does this all mean?”
You'll learn all the ways you can influence your digital strategy with data -- even if you don’t know the source. You'll also learn how to build audiences in cross-domain tracking and how “consent mode” works as we set up full tracking in Google Tag Manager.
The actionable tactics and proven steps covered in this Master Class will empower you to confirm you are making the most of Google Analytics 4 — and that you’re using the data in your overall digital strategy.
PLEASE NOTE: This will be a hands-on training experience with real-time practice of the skills being taught. You should come to the class with a Google Analytics 4 property installed on your site and data flowing into the account. If you use Google Tag Manager to install Google Analytics currently, you should also come with access to that container. Google Tag Manager access is not required to attend this class.
Here’s a breakdown of what will be covered:
New GA4 features: What did Google release and how can you leverage it?
Best practices to set up GA4 and how to audit an existing account
How to build everything in Google Tag Manager, including custom dimensions, events, and consent mode
How Google Ads and GA4 pass data
Building usable reporting in Looker Studio from GA4
Tips to best set up your Big Query account and pull data from it
After this Master Class, you’ll be able to:
Use events in GA4 to understand the ROI of your “direct” traffic
Organize and customize reports & explorations for reporting needs
Find the best ways to leverage Google Tag Manager with GA4
Understand the different attribution models in Google Analytics and the pros and cons of each
Know how data flows from Google Analytics to Big Query to Looker Studio
Who should attend this Master Class?
This Master Class is for anyone working in digital marketing that leverages Google Analytics including account managers, specialists, whole teams, agencies and internal account teams.
Meet your Master Class instructor
Colleen Harris is the Head of Reporting & BI Strategy at Ansira and has more than 20 years of digital marketing experience in the automotive, healthcare, and entertainment industries. In 2020, she was selected as a “Search Marketer of the Year” by Search Engine Land. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics and Google Data Studio best practices, how to use “near me” in content, and the impact local call tracking numbers have on SEO. Recent speaking engagements include Automotive Analytics Summit, DMSC, Driving Sales, SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics and has volunteered as a digital consultant for non-profits.
Program by
Produced by
