Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Apple » Apple Siri » Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction

Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction

Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange. Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study. While the number […]

Greg Sterling on November 9, 2015 at 6:51 pm
Hadrian / Shutterstock.com

Hadrian / Shutterstock.com

Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange.

Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study.

While the number of people involved in the study isn’t clear from the discussion, here’s the methodology, as described by Expert Exchange:

We ran a survey asking participants to perform a list of commands on their smartphones. With these findings, the virtual assistants were ranked based on accuracy (whether or not the virtual assistant properly responded) and satisfaction (how happy users were with the way the virtual assistant performed the command) All participants were randomly selected, and users were required to use Cortana, Siri or Google Now.

Virtual Assistant study

Participants asked a variety of factual questions, conducted searches and offered commands to the three virtual assistants. Accuracy was measured, and so was user satisfaction. In almost all categories, Siri won.

However, in a study conducted a year ago by Stone Temple Consulting, Google Now emerged as the victor, with Siri in second place.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Webinar: Overcome third-party data challenges for CX success

    Is Google Search showing fewer sitelinks

    Google News new design being tested

    How privacy changes affect B2B paid search marketing

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

AmazonAppleApple SiriGoogle

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.