user-centered design (UCD)

User-Centered Or Usage-Centered Design: Which Is Better For SEO?

When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or...

Shari Thurow | Nov 25, 2011 at 1:57 pm ET

What Is The Key To Effective SEO Elevator Pitches?

If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for...

Shari Thurow | Sep 30, 2011 at 11:38 am ET

SEO Smackdown: Information Architecture vs. Technical Architecture

Why do SEO professionals believe that technical architecture is more important than information architecture (IA)?...

Shari Thurow | Sep 2, 2011 at 9:17 am ET