The Date: Enhanced Campaigns Rollover Starts July 22

Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad group-level mobile bids becoming available in enhanced campaigns is this: We will begin automatically upgrading all AdWords campaigns to enhanced campaigns starting on July 22, 2013. The post, from group product manager, Bhanu Narasimhan, includes no other details about the […]

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Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on Google AdWords Logoad group-level mobile bids becoming available in enhanced campaigns is this:

We will begin automatically upgrading all AdWords campaigns to enhanced campaigns starting on July 22, 2013.

The post, from group product manager, Bhanu Narasimhan, includes no other details about the transition timeline. At this point, PPC managers should expect their legacy campaigns to become enhanced campaigns on that date.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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