The rise of Google Shopping in search marketing

The global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online shopping or tried it for the first time – and the first timers have now fully embraced the benefits of ecommerce.

This playbook from Bidnamic explores how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales and profits. You’ll learn about:

• The input metrics used by campaign managers to beat the competition
• The latest technologies to optimize each step in the customer journey
• How to decide if Google Smart Shopping is right for you

Visit Digital Marketing Depot to download the Google Shopping Playbook from Bidnamic.

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.