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The Search Marketer’s Playbook for Offline Conversions
Learn how to acquire more customers from search by optimizing SEO and PPC to drive more phone calls and in-store visits.
Each day, paid and organic search drive billions of offline conversions—both phone calls and in-person visits. To compete in the hyper-competitive world of search, marketers can’t optimize SEO and PPC only for what happens online — not when your most valuable conversions often occur offline.
Even though we live in a digital world, consumer journeys that begin online rarely stay there. This is especially true when the consumer journey involves a local mobile search. According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occurred over the phone, and only 11% online.
By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI. This playbook shows you how.
Visit Digital Marketing Depot to download “The Search Marketer’s Playbook for Offline Conversions,” from DialogTech.