The Worst Way To Ask For A Link

Let’s take a quick trip back to Link Building 101. Have a look at the below email that hit my inbox over the weekend. It may look friendly, unassuming, even polite. I bet you have one just like it. I receive several of these every day, and while they are probably crafted by well meaning […]

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Let’s take a quick trip back to Link Building 101. Have a look at the below email that hit my inbox over the weekend. It may look friendly, unassuming, even polite. I bet you have one just like it. I receive several of these every day, and while they are probably crafted by well meaning people with no ill intent, they represent the absolute worst possible way to go about starting the process of seeking links. Why? There are at least 10 deal breaking mistakes in this one brief email. First and foremost, it starts with a lie. This email was sent to me at [email protected].

Not only do I not use that address, I have never used it, nor has it ever appeared anywhere on my sites in fourteen years. Where did they get it? Beats me.


They probably have thousands of others just like it. The only reason I received it is because my mail server is set on catch-all. In other words, they tried to reach me at an address that does not exist, which means they started their linking building relationship with me by double spamming me at a non-existent address.

I count at least ten deal-breaking, delete key seeking mistakes in this email. Have a look and see how many you can count. I’ll dissect the mistakes in the comments on Sphinn over the next couple days.


-------- Original Message --------
Subject: Link Exchange request
Date: Sat, 20 Oct 2007 20:40:45 -0500 (COT)
From: Gab+++++ <[email protected]>
To: [email protected]

Greetings;

My name is Ga+++++ +++++++++, and I'm in charge of getting links of web site. I have visited your site https://www.ericward.com/articles/index.html and I believe a link exchange could benefit us both.

I'm offering you the following: If you place a link to my site in just one single page in your website, I'll place a link to your website in 3 different sites. I'll provide you the details. These are my sites info:

Title: Web marketing Group
Description: Online marketing solutions delivering measurable results. Services include search engine optimisation, website design and digital magazines.

And these are the sites where I would place a link to your site:

https://www.wmwebtech.com/ : PR6
https://www.dcadultliteracy.org/ : PR6
https://www.usalah.org/ : PR5

As you can see, all of these sites have a decent PR, so if you are interested, please add the link to your site, reply to this mail and I would gladly add your link in my sites after I verify them.

Thanks a lot for your attention, hope to hear back from you.

++++++++++oup.co.uk
Gab++++++ ++++
Best regards


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About the author

Eric Ward
Contributor
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com

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