Sign up for our daily recaps of the ever-changing search marketing landscape.
Things You Can’t Advertise On Google: Guns, Booze & Now Essay Writing
Google bans essay writing adverts from the BBC reports that next month Google will no longer accept ads for essay writing services. This ban on essay writing ads comes after many complaints over the integrity of university degrees. The BBC reports that universities “warmly welcomed” this ban.
A spokesperson from Universities UK said up to 12,000 essays have been sold to students in a year. Google said the ban would be applied across the Google network, which implies the UK and US, plus the content and search networks. Of course, this may upset many essay writing service companies. Just check out the number of ads on Google for essay writing.
Google bans more than essay writing ads. Google’s content policy lists things like alcohol ads and gun ads that are not allowed. FYI, I do not currently see any mention of this new ban yet, but it may be added next month.