Twitter Analytics In Alpha Testing
Twitter is working on an analytics tool, but the company tells Search Engine Land that there’s no estimate when it’ll be widely available. Earlier today, Mashable shared a couple screenshots of the tool.
A Twitter spokesperson tells us that there’s “a strong corporate demand for better monitoring and analytics tools,” and explained the analytics tool’s test program this way:
We gave a very small group of Twitter users access to a simple and straightforward analytics dashboard, as part of an alpha test. This first group of testers includes users who have worked with Twitter and are doing interesting things with their Twitter accounts. We’re experimenting with tools like this to give users insight on how to make their Tweets more compelling for Twitter users, and we don’t have a timeline for wider distribution.
Twitter co-founder Ev Williams is due to speak later today at the Web 2.0 Summit, but Twitter tells us the company is “not planning to say anything beyond the statement [above].”