Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Social » Twitter’s US Adoption At 8%, Report Says

Twitter’s US Adoption At 8%, Report Says

Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users. Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” […]

Matt McGee on December 9, 2010 at 2:35 am

Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users. Those are some of the findings from a new Pew Research Center report.

Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” As you can see on the chart below, 8% of all respondents said yes. And, breaking it down further, females, young adults, and city dwellers are more likely to use Twitter. And Twitter is more popular among African-American and Latino Internet users than it is among Caucasians.

twitter-pew

The Pew report includes some additional results from two smaller surveys conducted in October. Based on responses from 102 Twitter users, Pew says about 36% check Twitter at least once a day, and 53% check at least once a week. Some 21% who say they’re Twitter users also responded “never” when asked how often they check Twitter.

The types of activity those 102 Twitter users conduct on Twitter varies from 72% saying they post personal updates, to only 24% saying they post their location on Twitter.

twitter-activity

But Pew itself cautions against reading too much into this second set of results because of the “modest” sample size and “relatively large margin of error.”

There’s more discussion on Techmeme.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    SEO reporting to impress: How to successfully report your SEO process, efforts and result

    9 ways to become an SEO problem-solver

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

SocialTwitter

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.