Sign up for our daily recaps of the ever-changing search marketing landscape.
Upcoming Webcast: Call Tracking & Analytics 101
Tuesday March 8, 2016 1:00 EST (10:00PST)
US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result.
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics. You’ll learn how to:
- Use click-to-call to increase your AdWords effectiveness.
- Utilize call tracking and still maintain SEO efficiency.
- Understand the relationship between your online and offline channels.
Register now for “Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency,” produced by our sister site, Digital Marketing Depot, and sponsored by CallRail.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.