Video: Catalyst’s Paul Shapiro on going beyond technical SEO
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
In my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.
By that he means, looking beyond just crawling and indexing when it comes to technical SEO. In addition to the basics of technical SEO, he talked about using natural language processing for improving content development and SEO. We discussed how to conduct SEO testing, and how to approach a new client with a technical SEO mindset.
Here is that video interview (sorry for the video quality on this one):
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