Voice, mobile & apps: Get the latest on Google’s search developments at SMX

Doubling down on voice

Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query.

Joe Youngblood noted in his recent column:

“Voice Search and Google assistant are exciting technologies that promise to make searching at home a more immersive and useful experience; however, they come with challenges we as marketers must be ready to face and find solutions to.”

At Search Engine Land’s SMX Advanced conference, Eric Enge will address these challenges and suggest opportunities for marketers in his “Attaining Position Zero: Featured Snippets In The Google Home & Google Assistant World” session.

All the apps

Google also  announced Instant Apps, not to be confused with PWAs (progressive web apps), native apps or AMP pages. As described in the article, Instant Apps are like “AMP for apps.” As Google continues the headlong push into what appears to be not just “mobile-first,” but mobile-only, understanding the differences between the platforms, technologies and their uses remains critical for marketers.

Our experts in Seattle will define these differences and discuss the ways that marketers can take advantage of them during these sessions:

• “How Progressive Web Apps May Kill App Indexing” with Cindy Krum (Mobile Moxie) and Bryson Meunier (Vivid Seats)
• “Mobile-First for the Advanced SEO” with Gary Illyes (Google), Patrick Stox (IBM) and Leslie To (3Q Digital)
• “AMP for Advanced SEOs” with Ranna Zhou (Google), Scott Sala (iProspect) and Paul Shapiro (Catalyst)

Still wondering what to make of all the announcements? Come to the keynote with Google’s Gary Illyes. It’s an AMA (Ask Me Anything), so have your questions ready!

See you in Seattle!

Tickets are nearly sold out, so to secure your spot among the top experts and most advanced attendees, register now.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, overseeing editorial direction as Editor in Chief for Third Door Media's digital publications, Search Engine Land, Marketing Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect online with Michelle on Twitter @MichelleRobbins, and Linkedin.