Written by:

Lily Ray

"Experience" a criteria for content ranking on Google 

Google's army of human Quality Raters will now be looking for author hands on experience.

E-E-A-T update

Updates to Quality Rater Guidelines (QRG) foretell how Google wants its algorithms to evolve. Learnings from Quality Rater judgements will inform development of future algorithm releases.  .

Why QRG updates matter

Introducing... E-E-A-T

Google added "experience" as another criteria for its Quality Raters to consider. Previously, there were only three factors:  - Expertise. - Authoritativeness. - Trustworthiness. Adding “experience” means that content quality can also be evaluated based the first-hand experience the content creator has with the topic.

Trust is still paramount

“Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”

..."find out who is responsible for the website and who created the content" 

Other new and revised guidelines for raters...

Determine the effort, originality and talent or skill of the creator. 

Understand the reputation of the website and its content creators

Assess the purpose of a page and if it is harmful/deceptive. If it is not, rate based on how well the page achieves its purpose.

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YMYL: Expertise required

Author "expertise" is needed for your money/your life content, such as health or safety, finance or voting, to rank highly.

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More inclusive language and granularity

Google appears to be evolving its instructions to content raters to be more inclusive and keep up with the times.

QRG has many new mentions of social media platforms, influencers, and media types, e.g. video, UGC, and social media posts.

"All SEOs should take time to read through Google’s new guidelines, as they serve as a representation of where Google wants its algorithms to go."

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