Webcast: Balancing Paid & Free Search Listings

A quick alert for our SearchCap newsletter readers and anyone who visits Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, March 15 at 1pm Eastern (6pm […]

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A quick alert for our
SearchCap
newsletter readers and anyone who visits
Search Engine Land. Next week, the
Paid vs. Free
Listings: Optimizing the Mix
webcast from our sister site
Search Marketing Now will be taking
place with Search Engine Land executive editor Chris Sherman.

The webcast happens Thursday, March 15 at 1pm Eastern (6pm GMT). Chris will
cover how the often puzzling topic of how people should approach paid and free
listings on search engines. Do you run paid listings if you have free results?
Do you go for both in hopes of reinforcing a click somewhere? He’ll address
issues like these and more.

The webcast is free for anyone to attend, through a sponsorship by
iProspect. More info
here, or
go straight to registration

here
.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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