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Webinar: How CTV can boost performance for SEOs

Even SEO whizzes may be surprised to find out the relationship between their current strategy and CTV.

Cynthia Ramsaran on April 7, 2023 at 9:39 am | Reading time: 1 minute

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As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.

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Cynthia Ramsaran

Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.