What’s new and cool at Google from SMX East 2016

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph).

Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics.

[Read the full article on Marketing Land]

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About The Author

Mark Traphagen

Mark Traphagen is Content Strategy Director for Perficient Digital (formerly Stone Temple Consulting). His primary responsibility is building the online reputation of the brand while testing strategies and tactics that will benefit his agency’s clients. Mark writes for numerous top industry publications and is a regular speaker at SMX events and other national marketing conferences.