Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Content » Where To Get Citations For Local SEO

Where To Get Citations For Local SEO

If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with […]

Erin Everhart on December 29, 2011 at 11:02 am

If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with images, videos, rich snippets and above all, local listings, and these are exactly where consumers are navigating to.

Recently captured eye-tracking data for Google searches found that users are gravitating toward the Google Places listings over the organic listings, whether it’s the 7-pack or mixed with natural listings, as noted by the heat map below.

 

Google likes to make things tricky, and since it’d be too easy to have the same algorithm for Google Places and organic listings, you’re playing in an entirely different ballgame with local SEO. It should go without saying that you need a Google Places page to get ranked in local listings. Once it’s set up and optimized with exact categories, pictures and videos, the real fun begins: getting citations.

Citations are for local SEO as what links are for natural listings. The more places your business information is listed consistently, the easier search engines can find your business, and the better your local rankings will be. So, where do you get those citations?

Join The Aggregators

People don’t just rely on search engines to find local businesses. There are hundreds of local directories that that people use to search, and you should get a page set up on each. Not only will it help your local SEO, but it also gives another way for people to find you. Each industry will have its own set of aggregators, and doing a search for “City + industry” will help you find your options.

Here’s a list of the biggest general ones that you need to be listed in:

  • Yelp
  • Superpages
  • City Search
  • Urban Spoon and OpenTable (for restaurants)
  • Yellow Pages
  • Angie’s List
  • Express Update USA (formally infoUSA)
  • Yahoo Local
  • Trip Advisor
  • Merchant Circle
  • Dex Knows
  • Insider Pages
  • Localeze
  • Shop City
  • Judy’s Book
  • Yellow Bot
  • Kudzo

Search For Your Competitors

You should always check to see what your competition is doing, and for local SEO, you want to find where they’re listed. Searching for their business name and phone number in quotation marks will bring you additional places that you can also list your business information.

Searching without the area code typically brings up more localized places. You can also search the business name with the address and city name. You’ll likely need to click through a couple of pages in Google since the first page will be results related to that business specifically.

Social Media & Local Blogs

Since social cues are becoming have become a major factor in your rankings, you shouldn’t miss the opportunity to have your complete contact information listed on each of your networks, including Facebook, LinkedIn, Foursquare, Google+ and the ever-growing number of other social networks.

Local bloggers also typically have a local business/vendors page that typically list places in their area. Searching for your city name + blog should be your first starting point.

You can also narrow down the results some by adding in your industry: If you’re a restaurant, search for city name + food blogs. Blogs.com and Networked Blogs are also good places to start looking for local blogs in your area.

Finally, search for the national blogs that have a local counter part. For example, The Knot has a local vendor database where you can put your business information if you provide any wedding services, like venues, catering, hair salons, florists, DJs, and transportation. Other options include Patch, The Business Journals, GalTime and BlogHer.

Local Directories & Newspapers

If people are looking for a local business, they don’t just look to search engines. Local newspapers and local directories are an easy way to grab a citation, and these typically have a higher value since they’re focused only on one area.

If you host events, submit them to your local newspapers’ calendar listing. Some local newspapers will also have a business listing database that you can submit your information to.

Search for “city name + business listings” and “city name + directory” to find more results. With these searches, you’ll likely also see PPC ads of additional places to get listed.

Again, putting in your industry will also narrow down results, and you can also just search for your industry, IE “dentist directories” or “Atlanta dentist listings.” And don’t forget your city’s chamber of commerce website.

Whitespark has also created a local citation finder that does much of the leg work for you — for a price, of course, but they do have limited free version available. The most important thing to remember is consistency is key. For example, if you have “Street” on your Places page, make sure it’s “Street”, not “St.”, across all citations as well.

These aren’t the only places to get citations, but they’re where you should start. Where else can you get citations?

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Erin Everhart
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the Senior Manager, Media Strategy for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide. Follow her on Twitter @erinever.

Related Topics

ContentLinkedInSEOYelp

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.