Will Google Leave China On April 10th Forever?

Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be “permanent.” Bloomberg News references reports from the China Business News paper, where they said Google will likely announce their plans to pull out officially on March […]

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Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be “permanent.”

Bloomberg News references reports from the China Business News paper, where they said Google will likely announce their plans to pull out officially on March 22, this Monday. In that announcement, it is expected that Google will say they will be completely out by April 10th.

Peter Lui, formerly Google’s financial controller for the Asia Pacific region, said that if they do pull out, “there is no way Google can ever come back.” He said it would be a “burnt bridge” that could never be repaired.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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