With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search

Microsoft has launched Bing Pages, a new product aimed at enabling businesses and individuals to manage their branding on Bing and Outlook. The program, first reported by MSPoweruser, is currently in beta.

Why we care

Bing Pages show in Bing search results similar to a knowledge panel and give brands one more way to manage their online presence. They can use it to aggregate their social media links, publish contact details as well as customize their Outlook profiles with images and content.

Bing Page owners can also promote their social media posts for free. Promoted posts will appear in relevant search results for 24 hours and page owners can designate up to three categories as well as a geographic region to target their audiences.

Bing Pages has a relatively simple, unrestricted signup process. This may help increase adoption among smaller brands and businesses.

More on Bing Pages

• Microsoft uses an email address and Twitter to authenticate accounts. Submitted applications are reviewed by Microsoft.
• Once verified, the applicant’s social media accounts and official website are used to populate their Bing Page (as shown in the screenshot above).
• The signup page is open to all.

About The Author

George Nguyen

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.