Yahoo Gemini launches retargeting for search and native ads in US
Audience retargeting capabilities include site visitors and app customers.
After several months of testing with more than 100 advertisers, Yahoo has launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US.
Yahoo first announced custom audience targeting in September and has been testing it with advertisers since January. Advertisers can retarget site visitors — segmented by page visited or action taken — or import app customer lists for retargeting using mobile advertiser IDs.
Audience creation in Gemini is fairly straightforward. From the Tools tab, click Custom Audience to set up an audience of past site visitors or app customers.