Yahoo & Microsoft Proceeds With Search Ad Transition In 2012

Microsoft announced they are now ready to move forward with transitioning over the search ad technology from Yahoo to Microsoft in the European regions. Microsoft said, the “European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.” Yahoo and Microsoft have already transitioned the search ad […]

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Yahoomicrosoft OrganicukMicrosoft announced they are now ready to move forward with transitioning over the search ad technology from Yahoo to Microsoft in the European regions.

Microsoft said, the “European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.”

Yahoo and Microsoft have already transitioned the search ad technology in the U.S. and Canada, as well as some other regions. But the transition scheduled slowed as revenue figures did not meet estimates and advertiser expectations were poor.

Yahoo and Microsoft has completed the organic transition less than a month ago. The only migration left is the organic Korea region and much of the paid search and publisher transition.

To stay up to date on the UK transition, watch searchalliance.com/uk for updates.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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