Yahoo Search Ads Now Truncated To 70 Characters
As expected, Yahoo has confirmed that as of now, all Yahoo Search Marketing ad descriptions that are longer than 70 characters will be truncated to fit the new size requirement. There still is an optional 190-character long description box, which may be used on some of Yahoo’s distributing partner sites. So if you have not […]
Barry Schwartz on June 21, 2007 at 8:16 am | Reading time: 1 minute
As expected, Yahoo has confirmed that as of now, all Yahoo Search Marketing ad descriptions that are longer than 70 characters will be truncated to fit the new size requirement.
There still is an optional 190-character long description box, which may be used on some of Yahoo’s distributing partner sites. So if you have not manually revised your ads to the 70-character limit, you may want to review your ads now.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.