Yahoo To Enable Opt Out Feature For Customized Ads

Yahoo has announced that they will begin giving their users the ability to opt-out of customized advertising on Yahoo.com. The feature will be added to the Yahoo privacy center by the end of August. This is an expansion of Yahoo’s opt-out program for third-party networks. This was done in response to the inquiry by the […]

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Yahoo has announced that they will begin giving their users the ability to opt-out of customized advertising on Yahoo.com. The feature will be added to the Yahoo privacy center by the end of August.

This is an expansion of Yahoo’s opt-out program for third-party networks. This was done in response to the inquiry by the House Energy and Commerce Committee. You can read a bit more about that over here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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