Yahoo To End CurrentTV Partnership

Elinor Mills reports that Yahoo and CurrentTV are to end their partnership with the Yahoo Current Network. Why? Yahoo’s statement read: “As we approach the end of the initial ramp-up period built into the partnership with CurrentTV, both parties have determined that our respective goals and objectives were diverging and mutually decided to pursue other […]

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Elinor Mills reports that Yahoo and CurrentTV are to end their partnership with the Yahoo Current Network. Why? Yahoo’s statement read:

“As we approach the end of the initial ramp-up period built into the partnership with CurrentTV, both parties have determined that our respective goals and objectives were diverging and mutually decided to pursue other opportunities independently.”


See Yahoo Teams Up With Gore’s Current TV for past history on the deal from in September. Google is also partnered with Current TV, having launched Google Current earlier this year.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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