Yahoo’s CEO, Terry Semel, To Be Replaced By Jerry Yang

The Wall Street Journal reported that Terry Semel has stepped down as Yahoo’s CEO. The new CEO is Yahoo’s co-founder, Jerry Yang. With this change, Susan Decker, former executive vice president and head of Advertiser and Publisher Group, is now president. Semel told the Wall Street Journal, "As we discussed my future goals and plans, […]

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The Wall Street Journal
reported
that Terry Semel has stepped down as Yahoo’s CEO. The new CEO is Yahoo’s
co-founder, Jerry Yang. With this change, Susan Decker, former executive vice
president and head of Advertiser and Publisher Group, is now president.

Semel told the Wall Street Journal, "As we discussed my future goals and
plans, I was clear in telling the Board of my desire to take a step back sooner
rather than later." A statement from Semel is now up

here
, along with press release
here; Yang has also
blogged about taking over
here. From Semel’s
statement:

"I believe Jerry and Sue, with their superb talents and intense dedication
to Yahoo! and its people, are the perfect combination to carry us forward,"
Semel said in a prepared statement. "This is the time for new executive
leadership, with different skills and strengths, to step in and drive the
company to realize its full potential — it is the right thing to do, and the
right time is now."

Techmeme roundups are beginning to collect as well
over here.

Postscript From Danny: Some highlights from further coverage. First,
is Jerry just a fill-in? He says no.

From
the New York Times:

Several current and former employees said they expected Mr. Yang to spend
only a limited amount of time as chief executive. If Ms. Decker is able to
prove her management skills, she is likely to take the top job, they said.

Still, Mr. Yang, 38, said Monday, “I very much see the C.E.O. role as
something I plan to do for a while.”

But bring in someone else? I have to say, this part of what
News.com noted about
Yang understanding Yahoo better than anyone resonated with me:

Yang is respected as Yahoo’s co-founder and therefore holds influence. For
example, he is involved in every executive decision at Yahoo, insiders say.
More importantly, in this case, Yang–whose title is "chief Yahoo"–is
considered a passionate user of the network and dedicated to a creating a good
user experience. He’s been responsible for numerous design overhauls on the
Yahoo home page.

Yang’s passion for Yahoo, critics say, runs in stark contrast to Semel’s,
who isn’t known to be an avid user of the site, nor of the Internet at large.

"You couldn’t get an outsider to understand the company better than Yang,"
said one executive, who spoke on the condition of anonymity. "He’s been the
voice of the user for a long time."


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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