Yahoo’s New Minimum Bid Prices Now Live: Advertisers Impacted
As announced that the new minimum bids for advertisers may no longer be the $0.10 as they previously were. Yahoo said that your new “minimum bids can be lower or higher than $.10.” Note, the content network’s minimum bids will remain at $0.10, at least for the time being, so this only impacts the search network.
At the Search Engine Roundtable, I recorded several advertisers noticing spikes in their minimum bids as low as 2X and as high as 4X the original minimum bid price. In fact, I have not seen anyone say that they minimum bids are now less than $0.10, only reports that they are higher. I have placed a poll at the Search Engine Roundtable for you to let us know how you have been impacted by this major change at Yahoo Search Marketing.