You Can Now Install Android Apps Directly From Google’s Search Results
Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.
Barry Schwartz on January 19, 2016 at 8:44 am | Reading time: 1 minute
Artem Russakovskii reports that some Android users are now able to install Android apps directly from the mobile Google search results.
He shared a screen shot showing the install progress from within the mobile search results interface:
Typically, the searcher would be taken into the Google Play interface to review the app details and then click install from the Google Play app. But it seems Google is testing bypassing that step by allowing some Android users to install Android apps directly within the mobile results.
This should help app developers get more app downloads, if it does indeed go live for all Android users.
I doubt Google will be able to do the same for iOS users.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.