You Can Now Install Android Apps Directly From Google’s Search Results

Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.

Barry Schwartz on January 19, 2016 at 8:44 am

Artem Russakovskii reports that some Android users are now able to install Android apps directly from the mobile Google search results.

He shared a screen shot showing the install progress from within the mobile search results interface:

google-install-apps-in-search-1453202251

Typically, the searcher would be taken into the Google Play interface to review the app details and then click install from the Google Play app. But it seems Google is testing bypassing that step by allowing some Android users to install Android apps directly within the mobile results.

This should help app developers get more app downloads, if it does indeed go live for all Android users.

I doubt Google will be able to do the same for iOS users.

New on Search Engine Land

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Google rolls out new products for travel and leisure businesses; Thursday’s daily brief

5 tips to max your Google Ads search spend efficiency

Staying virtual; Wednesday’s daily brief

Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.