YouTube is testing a new “Promotions” Tab

YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.

Chat with SearchBot

YouTube has added a Promotions Tab to let creators promote their channels and videos without needing to go through the Google Ads Manager.

The new Promotions Tab is within YouTube Studio and is a way to make buying ads easier, versus going through the traditional Google Ads Manager route. If creators have access to the new tool, they’ll find the tab within the Promotions section on the Content Page of Studio.

What YouTube says. YouTube thinks the new Promotions Tab will get a lot more channel managers running quick promotions for their content.

“We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we are testing a simpler end-to-end workflow in Studio instead of through Google Ads. If you’re in this experiment, you’ll see a new “Promotions” tab in the Content page of Studio.”

Read the announcement. You can read the announcement from YouTube here.

Why we care. The new feature allows channel creators and advertisers to grow their channels without having to deal with Google Ads. However, it’s also a way for YouTube to bring in more ad revenue. Channel creators who didn’t have the knowledge to run channel or video promotions through a complicated platform such as Google Ads can now do so more easily. But creators who are new to the platform should exercise caution, learn Google Ads best practices, and test their Promotions with a small budget before scaling.

Experienced advertisers can also use the Promotions Tab. Though most would likely opt out and stick to the traditional Google Ads method.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Get the must-read newsletter for search marketers.