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Zig Zag: Understanding The Changes In Local Search Behavior
Present your brand in the proper context, even when searchers are zigging and zagging.
YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits to better understand how local search is evolving and what that means for national media planning and buying strategies.
“ZigZag: The New Consumer Journey Zeitgeist” from YP is a summary of their findings that provides a clear insight into the behavior of searchers today. Click here to download your copy.