Be a Search Engine Land Sponsor

Introducing Search Engine Land 2.0

New impactful creative positions, 100% share of voice and diabolically low CPMs… served to the most sophisticated audience in internet marketing

After only two years since its introduction, Search Engine Land is the site that internet marketing professionals rely on to keep them current with the fast changing world of search … and do their jobs better.

Don’t miss the opportunity to reach them while they are engaged in professional development and receptive to learning about new product and service solutions.

Search Engine Land readers…

• 88% are purchase decision makers
• Buyers: paid search (69%), analytics (55%), organic SEO (61%), banner advertising (36%), bid management tools (23%)
• 56% have been in search marketing for more than 3 years
• 1/3 spend more than $500,000 annually on internet and search placements for their clients and companies, 1 in 5 spend more than $2 million annually!
• Source: Search Engine Land Reader Survey, April 2008

Search Engine Land’s 2009 Sponsors Program is an effective and economical sponsorship that delivers outstanding value. Program participation is limited to 6 sponsoring companies that will receive incomparable exposure. Sponsors get:

• 300×250 creative units in one of two placements on each page. Each sponsor gets an equal share of the total 950,000 impressions
• 50 character text links in the Search Engine Land Sponsor Links; 100% share of voice on virtually all site pages
• A minimum of 650,000 impressions at less than $8 CPM, just $4,995 per month

All sponsorships are accepted for this limited-availability program on a first-come, first-served basis. See the end of this document for creative sizes and specifications, including looping restrictions.

The Leaderboard will be reserved for advertisers who want to achieve maximum impct. For two weeks, the investment is $5995 for a guaranteed 300,000 impressions – a $20 CPM. The monthly rate is $9,995 for 600,000 impressions – a CPM of $16.66.

The Search Engine Land RSS Feed Distribution program allows marketers to distribute their messages to the more than 31,000 subscribers who have proactively elected to have content delivered via RSS.

Distribution of sponsored messages is strictly limited to one per day. Messages are comprised of 80 character headlines and 60 words of body text. “Sponsored Message” will precede all headlines and “no-follow” tags will be added to all URLs.

Reach the 7,500 readers of Search Engine Land’s SearchCap daily newsletter. SearchCap contains abstracts of Search Engine Land content, links to best-of-web content from other sites, and headlines from the hottest items on Sphinn.com, our social news site for internet marketing professionals.

SearchCap newsletter distribution of sponsored messages is strictly limited to one per day. Messages are comprised of 80 character headlines and 60 words of body text. “Sponsored Message” will precede all headlines and “no-follow” tags will be added to all URLs.

Newsletter sponsorships are purchased on a weekly basis. Your message is distributed each business day of the week in Search Cap and one time in the columns. Investment is $1,000. (Pre-payment by credit card required).

Notes: Rates are net and subject to change after February 15, 2009. Option to renew will be at then-effective rates.

• 300×250, 25K limit, looping limited to 3.
• SearchEngineLand Sponsor Links are limited to 50 characters and may not exceed 1 line.
• 728×90, 20K limit, looping limited to 3.
• Please send a click-through URL along with your creative to creative@thirddoormedia.com. Please allow two business days from receipt of creative for posting of creative.

Creative specifications for newsletters and RSS feed distribution:

• 80 character headline
• 60 word body text including hyperlinks.
• Please send a click-through URL along with your creative to creative@thirddoormedia.com. Allow two business days from receipt of creative for posting of creative.